Working under the creative direction of the Irvine based media and content agency, Schiefer ChopShop, we had the incredible opportunity to create key art for a few Netflix specials and original programming. Being huge fans of comedy, when it came time to create illustrations and marketing material for Tracy Morgan’s “Staying Alive” special. Below, you can see the final illustration executed by Austin Haynes, and was used as the primary “Billboard” image when the special premiered.
You can see several title treatment explorations above. The goal was to create something eye-catching, that complimented the name of the special, as well as the suit Tracy wore during filming, which mirrored the suit of John Travolta from the 1983 movie of the same title.
Using the various title treatments, illustrations, and photography provided from the special, we created 20+ possible thumbnail title cards that could be used for A/B testing within the Netflix algorithm.